{"id":260,"date":"2023-10-05T21:58:28","date_gmt":"2023-10-05T21:58:28","guid":{"rendered":"https:\/\/my-gainfully-unemployed-retirement-blog.net\/?p=260"},"modified":"2023-10-05T21:58:31","modified_gmt":"2023-10-05T21:58:31","slug":"seniors-have-love-lives","status":"publish","type":"post","link":"https:\/\/my-gainfully-unemployed-retirement-blog.net\/?p=260","title":{"rendered":"Seniors Have Love Lives?!?!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I think that \u201cold-vertising\u201d is moving in new directions. The marketplace is realizing that there are more facets to an older person\u2019s life than needing Life Alert devices, reverse mortgages, and medicines for multiple obscure ailments. Apparently there\u2019s lots to be made by recognizing that seniors have love lives. The senior population has increased longevity and a healthy net worth. (Raja, Sarah. June 8, 2023.<em> \u201cAverage Net Worth By Age for Americans: How Do You Compare?\u201d <\/em><a href=\"https:\/\/www.lexingtonlaw.com\/blog\/finance\/average-net-worth-by-age.html\">https:\/\/www.lexingtonlaw.com\/blog\/finance\/average-net-worth-by-age.html<\/a>).&nbsp; As a result, society lately has been paying more attention to their elders. Last year\u2019s best picture was \u201cTop Gun: Maverick\u201d starring 61-year old Tom Cruise. Sports Illustrated had 81-year old Martha Stewart as its cover model earlier this year, while Jamie Lee Curtis (at 64) snagged an Oscar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was only a matter of time before \u201cThe Golden Bachelor\u201d entered the television scene, spotlighting senior dating. The makers of \u201cThe Golden Bachelor\u201d are counting on a 72 year old grandfather from Indiana to spark some interest in the flagging \u201cBachelor\u201d franchise. Bachelor Gerry Turner is courting 22 bachelorettes to find his true love. He\u2019s also combatting ageist stereotypes about the vitality of older Americans, since the average age of his suitors is 67. Can \u201cThe Golden Bachelor\u201d program take the stereotype of seniors from cutesy or crotchety- to sexy? (Kingston, Jennifer A. Sept 28, 2023.<em>\u201cCan \u2018The Golden Bachelor\u2019 Make Seniors Sexy?\u201d <\/em><a href=\"https:\/\/www.axios.com\/2023\/09\/28\/golden-bachelor-spinoff-abc-dating-show\">https:\/\/www.axios.com\/2023\/09\/28\/golden-bachelor-spinoff-abc-dating-show<\/a>).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;The heart has no wrinkles.&#8221;<\/strong>  <em>(unknown)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program ratings thus far reflect an audience open to older people taking a chance at love. Some are fascinated with contestants not searching for a love with whom to start a family or establish their career, but finding that special someone with whom to spend life\u2019s final chapters. The show offers hope that the so-called golden years can indeed be golden, no matter what has preceded them.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There seems to be disagreement among viewers over the open \u201cFrench kissing\u201d that took place so far. Some viewers (myself included) wanted seniors to set a little more respectful example on screen. Others saw the older contestants as being comfortable in their own skin, not afraid to be sexy. Were the televised kissing scenes raunchy or realistic? The vote is still pending\u2026 Make note though, for those that have watched this franchise in the past, any blatantly televised sexual element should come as no surprise. Sex, at any age, still sells. And the Bachelor franchise has heavily depended on sex over its 27 seasons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;You don&#8217;t have to be thin to look great.&#8221;<\/strong> <em>(columnist Lisa Kogan)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another note by some viewers was that the women contestants were mostly skinny athletic types. The only plus-sized woman was Jimmy Kimmel\u2019s aunt Chippy, clearly added as a comedy stunt. Like its predecessors, this show highly emphasizes appearance and looks. The show is unlikely to depart from its formula of overly romanticized love and relationships, based mostly on looks.&nbsp; But some viewers wistfully wish for different.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, \u201cThe Golden Bachelor\u201d is showing the world that seniors have love lives too. It is offering a more nuanced view of seniors as dating and dateable, worthy of achieving happiness at any age. This is a good thing. But I hope that seniors, even while being blatantly marketed, can still break stereotypes along the way. They can contribute some class and wisdom accrued over the years.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think that \u201cold-vertising\u201d is moving in new directions. The marketplace is realizing that there are more facets to an older person\u2019s life than needing Life Alert devices, reverse mortgages, and medicines for multiple obscure ailments. Apparently there\u2019s lots to be made by recognizing that seniors have love lives. The senior population has increased longevity &hellip; <a href=\"https:\/\/my-gainfully-unemployed-retirement-blog.net\/?p=260\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Seniors Have Love Lives?!?!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seniors Have Love Lives?!?! %The Golden Bachelor n Seniors be Sexy? 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